Liquid Rubber SA

ABOUT US

Introduction: Liquid Rubber Industries SA (Pty) Ltd (“LRISA”) is the owner of the “Liquid Rubber” trademark in South Africa and has been sourcing, installing and distributing cutting edge protective coatings since 2009.

Business Model: Since 2009 our business model strategically evolved over the years. >From our Wearhouse in Watloo Pretoria we initially imported and installed the specialised coatings, however, we made a transition and focus on retail and distribution. Our current business model can be defined as a hybrid between a dropship and brick-and-mortar business, this is in line with the modern business principle considered “lean”. In April 2022 we opened our first traditional brick and mortar retail shop in Silverton, Pretoria.

Market offer: Liquid Rubber’s product offering is used for waterproofing and corrosion protection to both horizontal and vertical surfaces, above and underground. LRISA offers products resistant to a range of acids, alkalis, waterborne salts, ultraviolet rays and biological deterioration. Our products cover an extensive range of instant-setting and highly flexible elastomeric modified emulsion coatings in various industries with wide range of applications:

  • Waterproofing
  • Thermal Coatings
  • Corrosion protection
  • Fireproofing
  • Soil stabilization and Dust control
  • Asbestos encapsulation

Key Benefits: Our products are known for their ease of surface preparation and application which makes it the product of choice for property maintenance teams. The elastomeric coatings fully adhere seamlessly to various substrates. All our products are cold applied, environmentally friendly and safe.

Commitment to our customers: We continue to navigate challenges in the supply chain and business environment with our customers’ business continuity as one of the key priorities. We aim to minimize service disruptions. Though work environments have changed, our commitment to our clients remains the same. Please contact us for more industry specific information.

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